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जेनेरिक दवाइयाँ = ब्रांडेड दवाइयाँ

Content Writer
Published on 16-6-2026
•6 min read

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Every brand has a story, and SayaCare, the best online pharmacy platform, begins its journey in the hills of Dharamshala.
In 2019, while working at a friend’s pharmacy, Dhruv Mathur Gupta noticed that people from distant villages traveled long distances and skipped a day’s wage to obtain necessary medicines, only to find that those medicines were unavailable.
This bothered him, and he began delivering medicine directly to people’s doorsteps, because no one should have to choose between their health and their comfort. With a simple phone call, medicines would be delivered directly to their doorstep.
He set up a small procurement system, sourcing medicines from suppliers and personally ensuring they reached the right hands. This made life easier for many people in Dharmshala. But then came a claim.
One customer said the medicines were not working. Dhruv could have let it pass, but more complaints followed, all pointing to the same thing: medicines were not working. That’s where he started to investigate Indian medicine regulation.
Dhruv, along with Dr Shivangi, started digging and found that medicine regulations in India have some troubling gaps all along the chain from when the medicine was manufactured to the moment it reached the patient’s hands.
And that investigation is what leads us to the next part of this story……..
What Dhruv and Dr Shivangi found was not a small problem. It was a system with cracks running all the way through it:
During his investigation, Dhruv came across Dinesh Thakur’s book, “Truth Pill,” which documented the 2019 Jammu and Kashmir cough syrup tragedy. That case shook Dhruv and Dr Shivangi deeply, and especially since their customers had been complaining about ineffective medicines. A 2025 study by Authentication Solution Providers (ASPA) found that nearly 28% of India’s pharmaceutical market consists of counterfeit medicines. This means that when someone takes medicine in the hope of improving their health, there is almost a 33% chance that it will be ineffective. They won’t know that; they’ll just keep waiting to heal.
Before medicine reaches you, it travels through many hands. The customers quietly bear the cost of every person’s commission in that chain. However, commissions are only one aspect of the overall cost. With a long supply chain, medicine passes through many different temperature environments. Poor storage practices can increase the risk of quality deterioration before the medicine reaches the patient.
Except Jan Aushadhi and government hospitals (where medicines are distributed for free), medicines in India carry a steep price. Most medicines lined on pharmacy shelves are generic medicines sold under a branded label. Big pharma companies spend heavily on branding to make their products appear premium and trustworthy. However, the consumer ultimately bears the cost of every rupee they invest in marketing.
Medicines are sensitive to temperature, humidity, and light. Many suppliers store medicine at poor conditions, resulting in degrading medicine quality long before it ever reaches the patient.
When a doctor prescribes a specific brand, patients often struggle to find it and assume there is no other option. What most people don’t realise is that the same composition is likely available elsewhere under a different name. India is the largest provider of generic medicines, accounting for 20% of global generic supply. The alternatives exist. The awareness simply doesn’t.
Most Indians trust a medicine simply because their doctor prescribed it, and even doctors assume that the big brand marketing it through medical representatives is the one actually manufacturing it. That’s rarely true. A single manufacturing plant can produce medicines for a local label and for a well-known national brand using the exact same equipment. However, the public never receives quality reports and manufacturing details. Therefore, the brand becomes the only thing a person can hold on to, even when that trust has no real foundation beneath it.
These were not just observations for Dhruv and Dr Shivangi. Each one was a reason. Together, they became the foundation on which SayaCare was built.

Every loophole that Dhruv and Dr Shivangi uncovered became a problem SayaCare was built to solve. Here is how:
Before any medicine is listed on SayaCare’s platform, it goes through testing by a third-party NABL-certified government lab. Not some batches. Every batch. So what reaches you has already been verified before it was ever made available.
SayaCare sources medicines directly from manufacturers and sends them straight to the lab for testing. That’s it. No long chain of middlemen, no extra hands, no room for counterfeit medicines to slip in or quality to quietly deteriorate along the way.
Dhruv and Dr Shivangi’s reason for starting this company was always the person who couldn’t afford to miss a day’s wage just to get medicine. That hasn’t changed. SayaCare keeps its prices similar to Jan Aushadhi rates, making quality medicine accessible to every Indian. Branded medicines that would otherwise cost a significant amount are available on SayaCare at up to 80% less.
Every medicine stored at SayaCare is kept in temperature- and humidity-controlled conditions. Because getting the medicine right doesn’t stop at the lab. It has to stay right all the way until it reaches you.
Every medicine listed on SayaCare’s platform comes with its quality report, visible to anyone who wants to see it. The test report verifies that the label’s active ingredients are present in the correct amount and that no harmful substances are in the batch. You don’t have to take anyone’s word for it. The data is right there.
Finding a substitute on SayaCare does not mean getting a different medicine. It means the brand name changes, but the salt and composition stay exactly the same. SayaCare’s conversion portal lets you search for any branded medicine and shows you the identical composition available at a fraction of the cost. Same medicine, different label, honest price.
Now, some people might wonder, SayaCare markets itself too, so what really makes it different from the other brands?
It’s a fair question. The difference is there while other companies spend more on marketing, SayaCare spends more on ensuring the quality. The marketing never comes at the customer’s expense, and the prices stay low regardless, because the entire point of SayaCare is to make healthcare something every Indian can actually afford.
That person from the village in Dharamshala, the one who walked miles and lost a day’s wage just to come back empty- handed, that is who SayaCare, the best online pharmacy, was built for.
And that is still who it serves today.
Whether you live in a city or a small town, whether you are buying medicine for yourself or your family, you deserve to know what you are taking, so you don’t have to choose between quality and cost.
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